Sometimes a product is green by default; in other words, it's composed from the beginning of safe (or safer) chemicals. Some cleaners earn their "green" stripes when they're made of more benign items like hydrogen peroxide. Others are reformulated to be safer.
Green or eco-friendly products typically have fewer VOCs, or volatile organic compounds, the evaporative or stinky part, of a product that sometimes can cause health problems. There are low-VOC window cleaners out now; even some urinal deodorizers are less noxious. Just because a cleaning product doesn't smell like a pine forest exploded or a tanker truck of aftershave overturned doesn't mean it's not powerful. There are very effective multi-purpose cleaners out there that are all bio-based and have almost no smell.
Other items are made environmentally friendly by changing their delivery method. More ozone friendly propellant-free sprays are coming on the market.
Another trend is something that can be described as extreme upcycling - creating something entirely new from discarded items. Brooms are being made from recycled plastic. There are mops made from recycled green PET plastic bottles. These air-dry nicely, so you can be even more eco-friendly by not using the electricity of a dryer.
"Green" can also translate very nicely into less work for you. Several cleaners come in pre-measured, bio-degradable packets. You just toss them in water and they do their work. Less wear and tear on the planet and less work for you is always a win. Plus the empty buckets the packets come in can be re-purposed for holding nuts and bolts or your kids legos.
We Fight Dirty!™ And we help you take care of the earth while doing it, too.